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mystery shopping for your success
Since 1995 our firm offers selected services for the hospitality industry. We are highly specialized in ISO 9001:2000, ISO 22000 certification, HACCP, SQS, safety and security audits and mystery shopping services.
Other successful companies within the groups portfolio include:
SGP Agency™ (strategical planning, marketing, public relations) and no rooms hospitality group™ (hotel development, hotel service product development and implementation, hotel consulting, hotel marketing & sales)
UNIQUE KNOWLEDGE AND AWARENESS @ MYSTERY SHOPPING
The service doctors™ are highly trained auditors and provide a very unique service segment. One of our focal points is to check the quality on products for suite guests and single cruisers within the cruise industry. Our evaluation system designed for this guest target group is absolutely unique and as far as we know, we are the only firm which is specialized on this.
MULTI EMOTIONAL BRAND SYNAPSING @ MYSTERY SHOPPING
Another very unique service the service doctors™ offer, is to identify emotional triggers within the leisure experience. We show you how to connect created guest emotions to your brand more than ever.
Our worldwide unique technique developed by the SGP Agency™ helps you to raise the brand value without even investing into your brand itself. This sets us far apart from competitors and brings you more value without even touching your budget.
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all content copyright reserved by the service doctors™ and Shapiro, Goldman & Partner Global © 1995-2011 - the service doctors™ is a worldwide registered trademark
When I started in the hotel marketing business, the role of revenue manager did not exist. We were all neophytes to the concepts of channel strategy and yield management. Ask a senior marketing director about pricing, and they would refer you to seasonal or weekend promotions. I can even remember the time when many properties had one price for each room type, often independent of the day of the week or month. The only exceptions were for groups and preferred customers. The evolution of the revenue manager position has solved many of these earlier pricing inefficiencies, but has left a dearth of areas that still need improvement.
The Global Business Travel Association ("GBTA"), the world"s premier business travel and corporate meetings organization, announces the results of its inaugural GBTA BTI™ Outlook – China, sponsored by Visa Inc. The GBTA BTI™ Outlook – China includes the GBTA Business Travel Index™ (GBTA BTI™). The GBTA BTI™ provides a way to distill market performance and the outlook for business travel into a single metric that can be tracked over time.
Normally, this column is supposed to cover the tax changes over the prior year and how they impact the hospitality industry. Last year, we commented about how 2010 was an interesting year but little in the tax field had passed. 2010 was all about health care reform, the change in control of the House and the rise of the tea party. It was a very political and partisan year. If anything, 2011 was worse. Never has so little been accomplished by so many. Brinkmanship was the key word for 2011. It will be known more for what did not occur rather than what did. It is not unusual for partisan politics to take center stage in an election year. While 2011 was not, the race for the Presidency and control of the House and Senate began before all the winners from 2010 were known.